Wisconsin Lighting Lab, Inc. Makes NECA Show Debut in Chicago
Wisconsin-based manufacturer to showcase EV charging infrastructure + lighting at booth 5425
FOND DU LAC, Wis. (September 1, 2025) – Wisconsin Lighting Lab, Inc. (WiLL), a company specializing in lighting and technology infrastructure, will exhibit at the NECA Show 2025, September 13-15, 2025, in Chicago. WiLL plans to highlight its complete product line, including its NAFCO®, WiLLsport®, WiLLstudio®, WiLLev™ and WiLLcloud® brands at Booth 5425 at McCormick Place.
“As we work with electrical contractors day in and day out, we’re excited to display our complete product catalog at NECA in Chicago this year,” said Chad Dolphin, Vice President of Sales for Wisconsin Lighting Lab. “WiLL prides itself on American-made solutions that come backed by our unmatched factory service and support. We can’t wait to welcome everyone later this month.”
The Wisconsin Lighting Lab team will showcase a wide range of LED lighting technology products, including the WiLLstudio® GVX decorative fixture, the NAFCO® NTX pre-wired pole lighting assembly, WiLLsport® KBX fixtures + pre-wired cross arms, and WiLLev® charging pedestals with cable management. The entire booth assembly comes equipped with WiLLcloud wireless controls + seamless integrations for eye-catching light shows. This system also enables scheduling and lighting scenes for a variety of applications, including site lighting and sports facilities.
To learn more about Wisconsin Lighting Lab, its complete product catalog and its team, stop by Booth 5425 or visit WiLLBrands.com.
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About Wisconsin Lighting Lab, Inc.
Wisconsin Lighting Lab, Inc. (WiLL) and its expert team design, engineer, manufacture, distribute, and sell high-output LED lighting and professional-grade light poles for a wide range of applications including commercial, industrial, municipal, sports, architectural, and high-end residential. Through its growing catalog of brands and solutions, WiLL aims to make high-output easy by offering a complete made-in-the-USA product catalog, superior customer service and engineering support. The company is based in Fond du Lac, Wisconsin, and its NAFCO brand has been in operation since 1973. To learn more, visit WiLLBrands.com.
