Privacy Policy

Last Updated: August 17, 2026

Wisconsin Lighting Lab, Inc. (“Wisconsin Lighting Lab,” “WiLL,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, and protect information when you visit our website, communicate with us, request information or quotes, purchase products, or otherwise interact with our business.

Information We Collect

We may collect information that you voluntarily provide to us, including:

Name
Company name
Email address
Telephone or mobile phone number
Mailing or shipping address
Billing and transaction information
Information submitted through contact forms, quote requests, orders, surveys, or other communications
Information you provide when communicating with our sales, customer service, or support teams

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device information, pages visited, referring website, and other website usage information.

How We Use Information

We may use the information we collect to:

Respond to inquiries and quote requests
Process and fulfill orders
Provide customer service and technical support
Communicate regarding projects, orders, shipping, scheduling, and other business matters
Improve our website, products, services, and customer experience
Send marketing or promotional communications where permitted
Maintain the security and operation of our website and systems
Comply with applicable laws and legal obligations

Cookies and Website Technologies

We may use cookies and similar technologies to remember visitor preferences, maintain shopping cart and session information, understand website usage, and improve our website and services.

Your browser may allow you to control or disable cookies. Some website features may not function properly if cookies are disabled.

Email Communications

If you provide your email address, we may use it to respond to inquiries, provide information related to our business relationship, and send marketing or promotional communications where permitted.

You may opt out of marketing emails at any time by using the unsubscribe link included in those communications or by contacting us.

SMS/MMS Communications

If you provide your mobile phone number and consent to receive SMS or MMS messages from Wisconsin Lighting Lab, we may send messages related to customer service, quotes, projects, orders, shipping, delivery, scheduling, technical support, and other business communications.

Message frequency may vary. Message and data rates may apply. You may reply STOP to opt out of SMS/MMS communications or HELP for assistance.

Mobile phone numbers, SMS/MMS opt-in information, and messaging consent will not be sold, rented, shared, or otherwise disclosed to third parties or affiliates for marketing or promotional purposes.

We may share information with service providers solely as necessary to facilitate our SMS/MMS communications or provide services on our behalf. SMS opt-in consent information will not be shared with third parties for their own marketing purposes.

How We Share Information

We may share information with vendors, service providers, and business partners that perform services on our behalf, such as website hosting, payment processing, shipping, communications, analytics, and other business operations.

We may also disclose information when required by law, in response to a lawful government request, to enforce our policies or agreements, or when reasonably necessary to protect Wisconsin Lighting Lab, our customers, or others.

We do not sell or share mobile phone numbers or SMS/MMS consent information with third parties for marketing or promotional purposes.

Your Choices

You may ask us to update or correct information we maintain about you or request that we stop using your information for certain marketing purposes.

To opt out of:

Email marketing: Use the unsubscribe link in the email or contact us.
SMS/MMS: Reply STOP to a message.
Telephone marketing: Contact us and request that we no longer make marketing calls to your number.

Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page along with an updated “Last Updated” date.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

Wisconsin Lighting Lab, Inc.

Email: quotes@willbrands.com
Phone: 866-308-9455
Website: https://willbrands.com