Wisconsin Lighting Lab, Inc. (WiLL) Debuts New Line of WiLLstudio® Arms
WISCONSIN-BASED MANUFACTURER ANNOUNCES LAUNCH OF AMERICAN-MADE DECORATIVE ARMS
FOND DU LAC, Wis. (September 11, 2025) – Wisconsin Lighting Lab, Inc. (WiLL), a company specializing in lighting and technology infrastructure, is excited to announce the launch of its WiLLstudio® line of arms. The complete catalog features a variety of architectural and decorative fixture mounting options, all manufactured in Fond du Lac, Wisconsin.
“We created our new line of WiLLstudio arms in response to industry demand and with our customers’ needs top of mind,” said Chad Dolphin, Vice President of Sales at WiLL. “High-quality aluminum arms, featuring classic and modern design options, come paired with WiLL’s industry-best lead times and competitive pricing to enhance any architectural project.”
With pendant, upsweep, crossarm, shepherd's hook and suspension arm configurations, WiLLstudio arms feature a variety of benefits and features, including:
- Premium, rust-free aluminum construction
- Custom finishing and color-matching capabilities
- Flexible design to meet the needs of new and retrofit projects
- Exceeds Buy American Act; Build America, Buy America Act compliance
- Unmatched, USA-based factory service and support
- Complete decorative lighting assemblies when paired with other WiLLstudio products
To learn more about the new arm offerings, other WiLLstudio lighting solutions or WiLL’s complete product catalog, contact your sales representative or visit WiLLBrands.com/willstudio.
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About WiLLstudio®
Wisconsin Lighting Lab’s WiLLstudio® line of lighting solutions pairs modern technology with high design for a variety of architectural applications. With American-made decorative LED light fixtures, light poles, base covers and mounting options, WiLL offers complete decorative assemblies, all manufactured at the Wisconsin-based facility.
About Wisconsin Lighting Lab, Inc.
Wisconsin Lighting Lab, Inc. (WiLL) and its expert team design, engineer, manufacture, distribute and sell high-output LED lighting and professional-grade light poles for a wide range of applications, including commercial, industrial, municipal, sports, architectural and high-end residential. Through its growing catalog of brands and solutions, WiLL aims to make high output easy by offering a complete made-in-the-USA product catalog, superior customer service and engineering support. The company is based in Fond du Lac, Wisconsin, and its NAFCO® brand has been in operation since 1973. Learn more at WiLLBrands.com.
