WiLL Named Primary Sponsor for Josh Bilicki Racing at Michigan International Speedway


FOND DU LAC, Wis. (August 6, 2020) – Wisconsin Lighting Lab, Inc., a leader in high-output LED lighting technology and professional-grade light poles, is proud to announce the company will serve as the primary sponsor for Josh Bilicki Racing at Michigan International Speedway during the Consumers Energy 400 NASCAR Cup Series race held Sunday, August 9, 2020. WiLL was also named a secondary sponsor for Bilicki’s race on Saturday, August 8, 2020, the Henry 180 NASCAR Xfinity Series race, held at Road America in Elkhart Lake, Wisconsin. 

“Wisconsin Lighting Lab is excited to partner with Josh this upcoming race weekend, and we can’t wait to see him out on the track,” said Adam Rupp, President at WiLL. “At WiLL, we’re committed to supporting all things Wisconsin – racing included – and are always looking for unique ways to engage in the community. This partnership is a natural fit.”

With over 17 years of racing experience, Josh Bilicki currently runs in the NASCAR Cup Series, NASCAR Xfinity Series and the NASCAR Gander and RV Outdoor Series. A Wisconsin native, Bilicki maintains his local roots and considers Road America to be his home track, as do several WiLL employees. 

“I’m really looking forward to representing WiLL at both Road America and Michigan International Speedway,” said Josh Bilicki, professional racecar driver. “Whenever possible, I try to partner with Wisconsin-based organizations, and my team and I are thankful for the opportunity to work with WiLL.”

The Henry 180 NASCAR Xfinity Series race at Road America will take place on August 8 at 12:00 PM ET, and the Consumers Energy 400 NASCAR Cup Series race at Michigan International Speedway will be held on August 9 at 4:30 PM ET. Visit WiLLbrands.com for more information about WiLL, its products, and the customers served. To learn more about Josh Bilicki Racing and upcoming events, please visit joshbilickiracing.com


About Wisconsin Lighting Lab, Inc. 

Wisconsin Lighting Lab, Inc. (WiLL) and its expert team design, engineer, manufacture, distribute, and sell high-output LED lighting and professional-grade light poles for a wide range of applications including commercial, industrial, municipal, sports, architectural, and high-end residential. Through its growing catalog of brands and solutions, WiLL aims to make high-output easy by offering a complete made-in-the-USA product catalog, superior customer service, and engineering support. For more than 45 years, the company has been based in Fond du Lac, Wisconsin. To learn more, visit WiLLBrands.com

Media Contact
Becca Schumacher
Marketing Manager

WiLL Named Primary Sponsor for Josh Bilicki Racing at Michigan International Speedway

Press Contact

Becca Schumacher
Wisconsin Lighting Lab, Inc. (WiLL)

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