Site Selection Magazine: Capturing More Than A Moment

(July 1, 2025) – Adam Rupp, co-founder and president of Wisconsin Lighting Lab Inc. in Fond du Lac, is a local business leader who’s bullish on the Badger State.

“About three years ago, we doubled the size of our building to over 60,000 square feet, which enabled us to increase our throughput. We are doing this through equipment upgrades and process improvements,” says Rupp. “At the end of this year, we are putting in a very high-end powder-coating system. We do a lot of low to high-volume projects. The space that we plan will have a human craftsman touchpoint.”

Rupp’s firm, known as WiLL, completed the $5 million manufacturing operations expansion in late 2022. Since then, it has multiplied production by a factor of 10.

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