Insight on Business: Shine On – Wisconsin Lighting Lab earns glowing reviews for innovation

Adam Rupp believes in making things. And it’s on manufacturing companies, he says, to help grow that belief.

“Kids love making things. Most people like to make things. It’s just bridging that gap from when they’re young to when the career opportunities come up,” says the Wisconsin Lighting Lab president.

Rupp and co-founder Tyler Oestreich say manufacturing should be “an interesting place,” so their Fond du Lac company is methodically building a solid model for exactly that: keeping things interesting.

And it started with a humble light pole.

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