Digital Content + Campaign Manager

POSITION BACKGROUND

  • Location: Fond du Lac, Wisconsin / Hybrid
  • Type: Full-Time
  • Reports To: Marketing Lead / Director
  • Travel: Up to 25% as needed for job site/project content capture

We’re looking for a digital content and campaign manager who can take the incredible things we do—products, installs, customer wins, innovation, and manufacturing—and turn them into a consistent, high-performing digital engine.

You’ll collaborate across departments to listen, capture inputs, and distill what matters into a clear content plan. You’ll own the content calendar and distribution system across website content, newsletter, social, project/customer/company digital assets, and digital campaigns. You’ll also capture and edit content so it can be turned into: the right formats, on the right channels, with the right cadence, with measurable results

This role blends content creation + content management + marketing ops + performance optimization.


KEY RESPONSIBILITIES


Content System + Planning

  • Collaborate for content intake across teams and maintain a forward-looking content calendar
  • Write simple creative briefs (audience, story angle, key messages, deliverables, shot list, approvals)

Capture + Edit

  • Capture photo/video for projects, products, customer installs, events, and company activity
  • Edit and package content for platform-ready use (clips, captions, thumbnails, photo selects, exports)
  • Turn one capture session into a “content package” usable across channels & maintain asset library

Channel Ownership (Website, Email, Social)

  • Produce and optimize newsletters (cadence, sections, CTAs, testing, performance tracking)
  • Plan, publish, and optimize social content across priority platforms

  • Create and maintain reusable project/customer/company digital assets (spotlights, proof content, 1-pagers, clip sets) with the team

Campaign Ops + Web Dev + Podcast Distribution Support

  • Coordinate campaigns across channels with clean UTMs, naming, and reporting
  • Work with web developers on requirements for landing pages, forms, tracking, and QA before launch
  • Support podcast and brand content releases by owning the “final file → published everywhere” workflow (uploads, metadata, scheduling) and packaging assets (clips, copy, email blocks, UTM links)


WHAT SUCCESS LOOKS LIKE


First 90 Days

  • Content operating system onboarding (intake + briefs + calendar + asset library + templates)
  • Consistent publishing across priority channels (website + email + core social)
  • Repeatable capture/edit workflow that reliably turns projects into finished assets
  • Baseline reporting established (channel metrics + campaign tracking standards)

6-12 Months

  • Reliable engine turning company activity into high-performing digital content
  • Clear improvements in consistency, engagement, key website traffic, email performance, and campaign outcomes
  • Digital asset library is actively used by internal/external teams because it’s organized, current, and easy to access


SKILLS + EXPERIENCE


Required

  • 2–5+ years in digital content marketing, content distribution, or campaign execution
  • Strong writing/editing and ability to translate technical work into clear outcomes
  • Hands-on photo/video capture in real-world environments (job site/manufacturing/event)
  • Practical editing skills (short-form + basic long-form; captions, thumbnails)
  • Working knowledge of email marketing, social publishing tools, basic analytics, and campaign tracking
  • Technical familiarity with digital assets: formats/file types, compression/quality tradeoffs, platform requirements (aspect ratios, metadata, captions)
  • High attention to detail (accuracy matters: product names, customer names, claims, context)

Nice To Have

  • B2B manufacturing / construction / electrical / lighting experience
  • Basic SEO and website content best practices (titles, headings, internal linking, YouTube metadata)
  • Experience coordinating requirements with web developers and/or agencies
  • Familiarity with CRM concepts and reporting


TRAITS THAT WIN AT WILL

  • Producer Mindset: You drive content from idea → brief → publish → iterate
  • Systems Thinker: You build repeatable processes and improve them over time
  • Taste + Performance: You care about quality and can explain what’s working (and why)
  • Cross-Functional: You can pull inputs from sales/engineering and keep approvals moving


WHAT WE OFFER

  • Salary based on experience and qualifications, and benefits including health
  • insurance, retirement plans, and paid time off.
  • Professional growth opportunities in a collaborative, cross-functional environment with facilities in Fond du Lac, WI.
  • Potential for hybrid work location.
  • Chance to work on cutting-edge LED lighting, controls, and infrastructure projects.


HOW TO APPLY

Submit your contact information and resume here.

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