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WiLL Sales Associate/Manager

WiLL Sales Associate/Manager

Position Background

WiLL is looking for a Sales Associate/Manager who will drive sales, foster customer relationships, and build key accounts. The ideal candidate possesses clear excitement for business development, sales, and account management within a technical sales role and the ability to communicate clearly and concisely. This person will continuously develop and refine their knowledge of various lighting applications and WiLL’s vast and growing product catalog. You will assist in all aspects of lighting design, applications, and both pre- and post-sales support. 

With room for growth and professional development, our sales team serves as an intermediary, actively engaging in conversations and projects with our onsite production, engineering, accounting, and marketing departments. Our team brings an aptitude for technology and competitive drive to the table – helping support a consistent revenue growth year-over-year for 13 years running.

Position Overview + Responsibilities

  • Develop deep expertise of WiLL’s products, solutions, sales channels, industry structure, etc.
  • Prospect sales opportunities and close deals within targeted accounts for underdeveloped accounts
  • Increase sales with existing accounts to achieve individual, team, and company goals
  • Setup and manage customer meetings and factory visits
  • Help manage lighting projects, customer proposals, quotes, bills of materials, etc.
  • Develop relationships and business opportunities over phone, email, customer visits, and factory tours
  • Interface between customers and sales support staff to interpret and communicate engineering documents, architectural drawings, and specification sheets with various parties, including customers
  • Support customer relationships over phone, email, and in person.
  • Leverage sales reports and other IT tools to measure individual, team, and department performance
  • Ensure smooth transition of accounts thru the development process from prospecting to sales to account management
  • Develop and maintain a variety of customer relationships including end-users, contractors, distributors, factories, purchasing managers, executives, etc.
  • Domestic travel required as needed to support business needs


  • Bachelor’s or associate's degree and/or 3-5+ years sales-related experience 
  • Lighting industry and/or business-to-business sales experience preferred but not required
  • Ability to maintain a flexible schedule while supporting customer relationships and opportunities
  • Self-motivated and results-driven with demonstrated energy, initiative, and ability to hit sales goals
  • Demonstrated integrity and team-driven approach to work
  • Proficiency with Microsoft Office and Google Workspace, with the ability to learn and operate new software and programs
  • Effective time-management and organizational skills with the ability to handle multiple projects and tasks
  • Excellent interpersonal and account management skills with demonstrated success developing strong customer relationships
  • Strong verbal and written communication skills
  • An interest or background in technology, computers, etc. is a plus
  • Electrical and mechanical background is a plus
  • Strong work ethic, passion, positive energy, and desire to learn every day
  • Ability to travel domestically 20-30 percent of the time

Compensation + Benefits 

  • Competitive compensation that is both salary + performance-based
  • Health benefits including company-funded HSA
  • 401k with company match 
  • PTO with flexible scheduling + 9 paid holidays annually 

WiLL Overview

With nearly 50 years of experience, Wisconsin Lighting Lab, Inc. (WiLL) is a dedicated team of product experts, support professionals, problem solvers, welders, machinists, fabricators, engineers, project managers, creatives, and programmers – all working hard to deliver the lighting industry’s best mix of lighting technology and light poles products. 

WiLL’s products are proudly manufactured at our Lighting Campus in Fond du Lac, Wisconsin, or by our dedicated partners located across the USA, using premium domestic and imported components. Additionally, all-metal components for WiLL lighting fixtures are formed, cast, or extruded in Wisconsin. Whether it’s a pro-grade baseball complex or a high-intensity industrial facility, WiLL has the team, resources, and products to get the job done. 

We are an equal opportunity employer. We consider all applicants for all positions without regard to race, creed, color, religion, gender, national origin, age, disability, sexual orientation, marital status, status with regard to public assistance, veteran status, or membership in any other legally protected class.

How to Apply

Submit your contact information and resume here.