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Committed to Making High Output Easy

Wisconsin Lighting Lab, Inc. (WiLL) is the culmination of 45+ years of manufacturing experience, a passion for forward-thinking technology, and a dedication to a digital future. The company is proud to be based in Fond du Lac, Wisconsin, and supported by the Midwest’s deep engineering and manufacturing skilled labor force. WiLL’s dedicated team of product experts, problem solvers, welders, machinists, fabricators, engineers, project managers, creatives, and programmers work hard to deliver the industry's best mix of light poles and high-output LED lighting solutions. 

WiLL continues to be committed to the made-in-the-USA mentality through a well-developed supply chain of Wisconsin-based vendors and fellow manufacturers, which help the company serve commercial, industrial, municipal, sports, architectural, and high-end residential lighting markets and applications. The WiLL portfolio of lighting, control, light pole, and structural brands include  NAFCO™, LightPolesPlus™, WiLL Brew Lab™, and WiLLcast™. In addition, the company supports The Ledge Games™, an annual charitable event that invests locally in education and causes related to science, engineering, manufacturing, and technology.


Made in Wisconsin - What It Means & Why It Matters

WiLL is proud to be made in the USA. Even more importantly, we are proud that many of our products, from LEDs to light poles, are designed, engineered, and manufactured in Wisconsin. This may seem like a simple claim but when it comes to manufacturing, Wisconsin does it best.

Wisconsin Manufacturing By The Numbers

Wisconsin’s manufacturing concentration is 87 percent higher than the national average.
10,000+ Wisconsin manufacturers employed 470,000+ workers and contributed $56 billion to economic growth as of 2016.
Industrial machinery ranks first among Wisconsin manufacturing jobs.