Meet Wisconsin Lighting Lab

Committed to Making High Output Easy

Here at Wisconsin Lighting Lab, Inc. (you can call us WiLL for short) our expert team designs, engineers, manufactures, distributes and sells high-output lighting and electrical power products for commercial, industrial, infrastructure, and institutional applications in the United States and select international markets.

Simply put, we make high output easy through our product catalog of light poles and LED fixtures. 

We offer a wide range of lighting products and solutions, including decorative, sports, street and area, parking garage, flood, and decorative site lighting, in addition to controls products and integrated lighting controls systems.

Our team sells our products through independent sales agents, electrical distributors, system integrators, and value-added resellers. WiLL was founded in 2018 and is headquartered in Fond du Lac, Wisconsin. Our companies and brands have roots going back to 1973.