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Wisconsin Lighting Lab, Inc. (WiLL) Offers  Distributor- & Customer-Direct Support Throughout Wisconsin

Wisconsin Lighting Lab, Inc. (WiLL) Offers Distributor- & Customer-Direct Support Throughout Wisconsin

USA-based lighting tech manufacturer to provide direct support while seeking new agency partner

FOND DU LAC, Wis. (December 2, 2020) – Wisconsin Lighting Lab, Inc. (WiLL), a company specializing in high-output LED lighting and professional-grade light poles, now offers distributor- and customer-direct support throughout the state of Wisconsin. WiLL recently parted ways with its long-time agency partner and began the process of exploring and pursuing new agency relationships. 

“As Wisconsin Lighting Lab continues to grow and evolve, our sales partnerships also change,” said Chad Dolphin, Vice President of Sales, Wisconsin Lighting Lab. “However, this doesn’t mean that our USA-made product catalog is no longer available to our Wisconsin customers.” 

The Fond du Lac-based manufacturer will continue to offer its LED lighting, light pole and control products to local customers until a new partnership is established. WiLL’s dedicated distributor team is available to provide support and guidance as well as the company's complete USA-made product catalog for both new and existing projects. 

To learn more about Wisconsin Lighting Lab, the company’s product lines, its people and sales structure, visit, or contact your WiLL sales representative.  For immediate quote or order requests, please contact or respectively. 


About Wisconsin Lighting Lab, Inc. 
Wisconsin Lighting Lab, Inc. (WiLL) and its expert team design, engineer, manufacture, distribute and sell high-output LED lighting and professional-grade light poles for a wide range of applications including commercial, industrial, municipal, sports, architectural and high-end residential. Through its growing catalog of brands and solutions, WiLL aims to make high-output easy by offering a complete made-in-the-USA product catalog, superior customer service and engineering support. The company is based in Fond du Lac, Wisconsin, and its NAFCO brand has been in operation since 1973. To learn more, visit

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