{"product_id":"digital-content-campaign-manager","title":"Digital Content + Campaign Manager","description":"\u003cdiv data-aura-rendered-by=\"55:686;a\" data-item-id=\"88a77fe7-1df5-4243-afe1-2320d46a1214\" data-priority=\"\"\u003e\n\u003cdiv data-aura-class=\"forceCommunityManagedContentDetail\" data-aura-rendered-by=\"52:686;a\"\u003e\n\u003cdiv data-aura-class=\"forceCommunityDetailLayoutWithSections\" data-aura-rendered-by=\"607:0\"\u003e\n\u003cdiv data-aura-rendered-by=\"608:0\"\u003e\n\u003cdiv data-aura-rendered-by=\"609:0\"\u003e\n\u003cdiv data-aura-rendered-by=\"610:0\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003ePOSITION BACKGROUND\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli data-aura-rendered-by=\"610:0\"\u003eLocation: Fond du Lac, Wisconsin \/ Hybrid\u003c\/li\u003e\n\u003cli data-aura-rendered-by=\"610:0\"\u003eType: Full-Time\u003c\/li\u003e\n\u003cli data-aura-rendered-by=\"610:0\"\u003eReports To: Marketing Lead \/ Director\u003c\/li\u003e\n\u003cli data-aura-rendered-by=\"610:0\"\u003eTravel: \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eUp to 25% as needed for job site\/project content capture\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-aura-rendered-by=\"610:0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-aura-rendered-by=\"65:686;a\" data-item-id=\"d94087a8-e0ff-4897-8482-aa8dd5218896\" data-priority=\"\"\u003e\n\u003cdiv data-aura-class=\"forceCommunityManagedContentDetail\" data-aura-rendered-by=\"62:686;a\"\u003e\n\u003cdiv data-aura-class=\"forceCommunityDetailLayoutWithSections\" data-aura-rendered-by=\"626:0\"\u003e\n\u003cdiv data-aura-rendered-by=\"627:0\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe’re looking for a digital content and campaign manager who can take the incredible things we do—products, installs, customer wins, innovation, and manufacturing—and turn them into a consistent, high-performing digital engine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou’ll collaborate across departments to listen, capture inputs, and distill what matters into a clear content plan. You’ll own the content calendar and distribution system across website content, newsletter, social, project\/customer\/company digital assets, and digital campaigns. You’ll also capture and edit content so it can be turned into: the right formats, on the right channels, with the right cadence, with measurable results\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-bc3a4ce4-7fff-6d48-5714-3a53e4dbe3d4\"\u003e\u003cspan\u003eThis role blends \u003c\/span\u003e\u003cspan\u003econtent creation + content management + marketing ops + performance optimization\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch3\u003e\n\u003cbr\u003eKEY RESPONSIBILITIES\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cbr\u003e\u003cstrong\u003eContent System + Planning\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCollaborate for content intake across teams and maintain a forward-looking content calendar\u003c\/li\u003e\n\u003cli\u003eWrite simple creative briefs (audience, story angle, key messages, deliverables, shot list, approvals)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eCapture + Edit\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCapture photo\/video for projects, products, customer installs, events, and company activity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEdit and package content for platform-ready use (clips, captions, thumbnails, photo selects, exports)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTurn one capture session into a “content package” usable across channels \u0026amp; maintain asset library\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eChannel Ownership (Website, Email, Social)\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProduce and optimize newsletters (cadence, sections, CTAs, testing, performance tracking)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePlan, publish, and optimize social content across priority platforms\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreate and maintain reusable project\/customer\/company digital assets (spotlights, proof content, 1-pagers, clip sets) with the team\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eCampaign Ops + Web Dev + Podcast Distribution Support\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCoordinate campaigns across channels with clean UTMs, naming, and reporting\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWork with web developers on requirements for landing pages, forms, tracking, and QA before launch\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSupport podcast and brand content releases by owning the “final file → published everywhere” workflow (uploads, metadata, scheduling) and packaging assets (clips, copy, email blocks, UTM links)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\n\u003cbr\u003eWHAT SUCCESS LOOKS LIKE\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cbr\u003e\u003cstrong\u003eFirst 90 Days\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eContent operating system onboarding (intake + briefs + calendar + asset library + templates)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConsistent publishing across priority channels (website + email + core social)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRepeatable capture\/edit workflow that reliably turns projects into finished assets\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBaseline reporting established (channel metrics + campaign tracking standards)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003e6-12 Months\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eReliable engine turning company activity into high-performing digital content\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eClear improvements in consistency, engagement, key website traffic, email performance, and campaign outcomes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDigital asset library is actively used by internal\/external teams because it’s organized, current, and easy to access\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cbr\u003eSKILLS + EXPERIENCE\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cbr\u003e\u003cstrong\u003eRequired\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e2–5+ years in digital content marketing, content distribution, or campaign execution\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eStrong writing\/editing and ability to translate technical work into clear outcomes\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHands-on photo\/video capture in real-world environments (job site\/manufacturing\/event)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePractical editing skills (short-form + basic long-form; captions, thumbnails)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWorking knowledge of email marketing, social publishing tools, basic analytics, and campaign tracking\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTechnical familiarity with digital assets: formats\/file types, compression\/quality tradeoffs, platform requirements (aspect ratios, metadata, captions)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHigh attention to detail (accuracy matters: product names, customer names, claims, context)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eNice To Have\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eB2B manufacturing \/ construction \/ electrical \/ lighting experience\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBasic SEO and website content best practices (titles, headings, internal linking, YouTube metadata)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eExperience coordinating requirements with web developers and\/or agencies\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFamiliarity with CRM concepts and reporting\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-82af1594-7fff-87fc-5c0d-13fa32fa8f5d\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cbr\u003eTRAITS THAT WIN AT WILL\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProducer Mindset: You drive content from idea → brief → publish → iterate\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSystems Thinker: You build repeatable processes and improve them over time\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTaste + Performance: You care about quality and can explain what’s working (and why)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCross-Functional: You can pull inputs from sales\/engineering and keep approvals moving\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cbr\u003eWHAT WE OFFER\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSalary based on experience and qualifications, and benefits including health\u003c\/li\u003e\n\u003cli\u003einsurance, retirement plans, and paid time off.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eProfessional growth opportunities in a collaborative, cross-functional environment with facilities in Fond du Lac, WI.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePotential for hybrid work location.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eChance to work on cutting-edge LED lighting, controls, and infrastructure projects.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WiLL-brands","offers":[{"title":"Default Title","offer_id":48423295549689,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/9888\/5881\/files\/CAREERS-GRAPHIC_8.png?v=1779299819","url":"https:\/\/willbrands.com\/products\/digital-content-campaign-manager","provider":"Wisconsin Lighting Lab, Inc. (WiLL)","version":"1.0","type":"link"}